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Privacy Policy

Last updated: 8th January 2026

Better Surgery Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data transparently and responsibly. This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, purchase a course, complete questionnaires, or otherwise interact with Better Surgery.

This policy applies to all users of Better Surgery services.

1. Who We Are

Company Name:

Better Surgery Ltd

Company Number:

SC849282

Registered Address:

114 West Savile Terrace, Edinburgh, EH9 3EJ

Better Surgery Ltd is the data controller for the purposes of UK data protection law.

2. How You Interact With Better Surgery

Better Surgery uses several platforms to deliver its services:

  • Wix – main website

  • Teachable – course purchase, access and delivery

  • YouTube – video hosting

  • ActiveCampaign – course-related and engagement emails

  • Tally – pre-course and post-course questionnaires

  • Zapier – secure automation and data handling

  • Social media platforms – Facebook, Instagram, X (Twitter) and LinkedIn

Each platform processes data only as needed to deliver its function.

3. What Personal Data We Collect
3.1 Information collected at course enrolment

When you purchase or enrol in a course, we collect:

  • Name

  • Email address

  • Postal address (where physical materials are ordered)

Payment details are processed securely by third-party providers. We do not store card or payment information.

3.2 Course questionnaires (pre- and post-course)

We invite participants to complete questionnaires before and after their course. These are used to understand confidence, learning and engagement, and to improve our courses.

Standard questionnaire data

  • Confidence and knowledge ratings

  • Course feedback

Optional demographic and lifestyle questions.

These questions are entirely optional and may include:

  • Age category

  • Gender

  • Ethnicity

  • Smoking status

  • Alcohol consumption

  • Physical activity habits

Some of this information is considered special category data under UK GDPR.

You are clearly informed why these questions are asked, and explicit consent is obtained before submission. You may choose to skip any optional question.

4. How We Use Questionnaire Data

We operate a deliberate separation between identifiable data and analysis data.

  • Identifiable questionnaire responses (linked to name/email) are stored temporarily in Tally

  • An anonymous ID is generated using Zapier

  • All analysis and reporting is performed only using anonymised IDs

  • Names and email addresses are never used for data analysis

Once anonymised, the data can no longer be linked back to you.

5. How We Use Your Personal Data

We use personal data for the following purposes:

5.1 Delivering our services​​
  • Creating and managing course access

  • Providing course materials and resources

  • Sending essential course-related communications

5.2 Communication and engagement​
  • Course updates and reminders

  • Follow-up and engagement emails

  • Optional marketing communications (with consent)

5.3 Improving Better Surgery​
  • Understanding course effectiveness

  • Improving content, structure and accessibility

  • Evaluating anonymised questionnaire responses

5.4 Legal and administrative purposes​
  • Record-keeping

  • Accounting and tax obligations

  • Responding to lawful requests

6. Lawful Bases for Processing

We process personal data under the following lawful bases:

  • Performance of a contract – providing access to courses and services

  • Consent – email marketing and questionnaires

  • Explicit consent – optional special category questionnaire data

  • Legitimate interests – service improvement and anonymised analysis

  • Legal obligation – compliance with tax and regulatory requirements

You may withdraw consent at any time.

7. Data Retention

We retain data only for as long as necessary.

Identifiable personal data

  • Course and contact data: while your account is active + 5 years

Questionnaire data

  • Identifiable questionnaire responses (Tally): retained for 5 years, then deleted

Anonymised data

  • Questionnaire responses linked only to anonymous IDs: retained indefinitely for evaluation and service improvement

Anonymised data is no longer considered personal data under UK GDPR.

8. Sharing Your Data

We share personal data only where necessary, including with:

  • Teachable – course delivery

  • ActiveCampaign – email communications

  • Tally – questionnaire collection

  • Zapier – secure automation

  • Wix – website hosting

  • Analytics and advertising providers (with consent)

We do not sell your personal data.

9. International Transfers

Some service providers (including Teachable, ActiveCampaign and social media platforms) are based outside the UK/EEA, including the United States.

Where data is transferred internationally, appropriate safeguards are in place, such as Standard Contractual Clauses.

10. Cookies and Analytics

We use cookies and similar technologies to operate our website and understand how it is used. Details are provided in our Cookie Policy.

You can accept or reject non-essential cookies via our cookie banner.

11. Your Rights

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact: info@bettersurgery.com

12. Children's Data

Better Surgery is intended for adults. We do not knowingly collect data from individuals under 16 years of age.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on our website with the updated date shown above.

14. Contact Us

If you have any questions about this Privacy Policy or how your data is used, please contact:

Better Surgery Ltd
114 West Savile Terrace
Edinburgh
EH9 3EJ

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